All work
Brand activationsBrand activationsProduction
Nova Handset Launch
- Client
- Nova Mobile
- When
- July 2026
- Where
- Two Rivers Mall, Nairobi, Kenya
- 640
- Guests hosted
- 4 hours
- Load-in
- 11,000
- Footfall reached
The brief
Launch a handset in a working mall without closing the mall.
What we did
An LED tunnel fabricated off-site and assembled in four hours overnight, invite-only RSVP ticketing with named guest lists, and staffed hosting across a six-hour public window.
A four-hour load-in in a live mall sounded impossible. They had the tunnel standing with an hour to spare.